Settings
Project configuration — appearance, integrations, team.
Galton analytics assumptions for this store. These tune the profit numbers on the dashboard.
Average product margin
Drives Contribution Margin & CMER. Galton suggests one from your current cost data — keep it, or set your own if you know your true blended margin.
Using 0% — a suggestion based on your current data (measured COGS, blended with an assumption where cost is unknown). Switch to “Set my own” to override.
Shipping cost
Your estimated shipping cost as a % of shipping income, subtracted in Contribution Margin & CMER. Can exceed 100% if shipping costs you more than you charge (e.g. free/subsidized shipping). Shopify doesn't expose actual carrier cost — set 0 to leave shipping out of margin.
% of shipping income